Designing a tech-forward identity for NetApp

in under 24 hours.

NetApp tasked us with creating the brand identity and landing page for Data Fabric in less than 24 hours. We quickly brainstormed ideas for visualizing data fabric and generating excitement for the product. We ultimately landed on a bold, eye-catching pattern that became the foundation of the brand identity. We used dark mode and a minimalist aesthetic throughout the landing page to reflect the futuristic technology that NetApp was producing. Here are a few key frames from the landing page and product branding:

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