Case Study: Allkind

Allkind is creating the world’s largest committed network of egg donors, sperm donors, and surrogates. They are giving the meaningful gift of life and love to a cause that fulfills someone else’s dream. Allkind is changing lives for the better while recognizing the heroes who make it all possible.

We created a brand system to reflect donors and surrogates joining together to form a strong community. The focus was centered around the people responsible for giving the ultimate gift of life to others: our hero, the relentless and brave humans who are defining how modern families are made.