Bewind - Logo & Brand Identity

Brand Brief

Bewind, a renewable energy startup, seeks to establish a distinct brand identity that conveys its dedication to clean, sustainable energy solutions and celebrates the natural resources it harnesses, primarily wind, water, and sun. The target audience for this brand is individuals and businesses interested in renewable energy solutions.

The brand values of Bewind are cleanliness, sustainability, innovation, forward-thinking, and trustworthiness. The visual identity of the brand should be modern, sleek, and professional, while also evoking the natural elements that Bewind harnesses to generate energy. The logo should be simple and memorable, and the brand colors should be bright and optimistic.

The brand voice of Bewind should be confident, informative, and engaging. Bewind should position itself as an expert in renewable energy solutions and a thought leader in the industry.

The overall goal of the Bewind brand identity is to be distinctive, memorable, and clearly communicate the company's mission and values. The brand should also be visually appealing and evoke the natural elements that Bewind uses to generate energy.

Client: Bewind — Industry: Renewable System — Year: 2023 — Creative Direction: Iftekhar Adil