Comulate Case Study

One word: belief. The belief that finance and accounting teams deserve world-class software to drive their organizations to the next level.The belief that unsolvable problems can be … solved. With automation. With Comulate.

We had the privilege to partner with the team at Comulate on their visual identity as well as providing additional brand support to help with a seamless brand launch. Here's the high-level low down on our work together:

✅ Baseline Brand Evaluation

Odi led the Comulate team through a brand attrib­ut­es exer­cise that high­light­ed three key char­ac­ter­is­tics that would fur­ther shape the brand: Mod­ern, Focused, and Sophisticated.

✅ Logo Update

Automa­tion. Agili­ty. Focus. These inspi­ra­tions are found with­in Comulate’s mark, which took cues from a spoke-like design and trans­formed into some­thing icon­ic.

✅ Visual Language

Comulate’s brand is anchored in a pri­ma­ry col­or palette exudes energy and depth, the secondary palette establishes hierarchy, and the tertiary palette borrows from highlighter and pen hues to create eye-catching accents. Draw­ing even more inspi­ra­tion from the hand-penned checks, X’s, and oth­er pen marks an accoun­tant might use to mark up a sheet, the effect cre­ates a human, empa­thet­ic touch.

Check out the full project ➡️ https://odibrand.agency/work/comulate

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