ONU product and web design

At ONU as Creative Services Manager, our Marketing team of seven was tasked with evaluating the main external website and determine if our most important user (prospective students and parents) were able to find the top searched content on our website as well as any other higher education website in the Midwest?

After a lot of researching user needs we suggested the website change entirely to become prospective student focused and would need an entire re-do. The current site was on a Drupal CMS system and had many different types of contributors, some active, some forgotten, who posted over 60k pages with many different focuses.

The product team made up of the Marketing Director, visual design, two writers and two account managers representing the colleges, identified many types of user personas, identified the pain points and user needs, managed to re-design the user navigation and wireframe out 3k targeted pages meeting those needs.

Our brand agency, with our visual guidance, created multiple on-brand module styles and the design system for our team to populate the wireframes with content and build one page at a time, creating an entire website.

The original ONU.edu site was then converted into the internal site ONU site for the rest of the University Campus to use for their needs.

Accepted Student Package

UX/UI design

The University Student Enrollment Office wanted an inexpensive way to share swag, build excitement and help accepted students share their commitment to attend ONU.

I was assigned this section of the website. I started with the research, meeting with stakeholders, interviewing students, admissions staff and parents.

Next step was building the user interface, low fidelity prototype, high fidelity prototype, writing the content, designing the swag, creating the assets to be photographed, building the print and digital files to be downloaded by the user and facilitating the copyright procedure to use the University logo.