Freight Science :: Homepage

For the Freight Science homepage, we were tasked with communicating an abstract, data-intensive concept – AI-infused decision management for the trucking industry – quickly in order to grab the interest of their target user and encourage them to explore further in the website.

We isolated some of the more visually explanatory parts of their product and grouped them into a collage for the hero section, pairing it with a succinct explanation of their value proposition and adding the logos of some of their best-known clients in order to validate their track record of success.

Elsewhere we used icons to visually present the benefits their product provides, and explained details of their platform’s features with a tabbed interactive graphic.

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