Hydra Branding & Illustration

What happens when tech meets ancient Greek art and mythology? Hydra's rebranding journey! 


Hydra, the lightning-fast data warehouse built around Postgres, embarked on a quest to combine imagination and innovation in their brand. We took the elephant familiar to the Postgres users and mixed it with inspiration from Greek mythology, creating a unique brand identity featuring a double-trunked elephant logo and a set of beautiful illustrations. 🐘💥

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