GreenWeb / Visual identity development

Task. GreenWeb is an Estonian Finnish online store selling natural and eco-friendly products. But it is not the only feature of this online store, here all the products are tested and only those that meet quality and environmental friendliness criteria are sent for sale. This simplifies the choice because now you do not have to search and filter, all this has already been done for the buyer.  That is what was necessary to convey to the consumer.

Solution. A visual identity system has been developed. The brand concept is a shortlist.  Instead of endless products, the client is offered a limited list of goods that have been filtered, and he is just to choose between the finalists. This idea is reflected in the corporate pattern where different geometric figures either shine or fade. This clearly demonstrates the selected products and those that have not passed the test. The logo also relates to this topic, here checkmarks (mark of choice) form a star (quality mark).

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