ROI Hunter is renowned for its product performance management platform. This advanced tool seamlessly collects product-level data from retailers' channels and custom sources, combining it with their catalogue. As a result, they can gain insight into the performance of individual products and identify the best ways to enhance it.

Improving usability with data

We conducted in-depth user experience research. It included the analysis of data gathered from various website monitoring tools. We also took care of a very thorough competitor analysis. Doing so made it possible for us to significantly improve the website's usability.

Refreshing and lightweight layout

We implemented a new layout to eliminate the feeling of busyness and overcrowding on the website. Aside from that, we prepared a new typography hierarchy and made calls-to-action stand out. Later on, we got rid of shadows and gradients that were present throughout the website. They made it appear too outdated and crowded.

We also revitalised the color scheme and reduced the number of columns from ten to four. Purples are dominant, while turquoise and yellow are accent colors. What's more, we designed a number of custom-made assets, including simplified platform screens and covers for case studies.

Engaging and converting

By showcasing ROI Hunter solutions and unique selling points in an interactive chart format, we enable users to grasp the complete process of using ROI Hunter and comprehend the diverse range of solutions the company has to offer. This interactive presentation enhances user engagement and facilitates a deeper understanding of the company's offerings, leading to a higher conversion rate.

First impressions matter

The redesigned homepage boasts a cohesive appearance, with the creative utilization of the capsule motif lending it an exceptional and distinctive style. By making purple the dominant color, we helped ROI Hunter establish a strong visual identity and boost brand recognition.

See the full case study here

Designers: Karolina Ignaszak, Kinga Olszewska | Developers: Wojciech Kalbarczyk | Project Manager: Anna Michałowicz | Quality Assurance: Agata Gałka

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