PARTNERING WITH WORLD-CLASS PEOPLE, DOING MEANINGFUL WORK, TO MAKE A SUSTAINABLY POSITIVE IMPACT ON SOCIETY

In 2022, Michelle Seitz approached us with a project. She was launching her new firm, MeydenVest Partners, as the culmination of her life’s work. Her goal with MeydenVest was to ensure that deserving businesses solving important societal issues have access to both seasoned strategic advice and patient capital. Michelle is a very high profile executive, having served as the Chairman and CEO of Russell Investments, one of the largest investment advisors in the world. The MeydenVest Partners brand, logo and overall design needed to reflect her mission and also her profile.

WE PARTNERED ON

Branding & Identity Design - Web Design - Marketing Collateral

THE RESULT

The mark created was perceived as a good use of the letters MVP, as well as clever and stylish. The team loved how adaptable it was across various forms. We chose DM Sans as our typeface of choice for its legibility on both digital devices and print media. We deliver a brand identity with the aim of partnering with world-class people, doing meaningful work, to make a sustainably positive impact on society.

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CLIENT

Michelle Seitz / MeydenVest Partners

SECTOR

Financial Services

DELIVERABLES

Logotype

Branding & Identity Design

Marketing Collateral

YEAR

2023

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