Josh Jams DJ Branding
Josh Jams is a Chicago-based DJ specializing in house and club music. As the COVID-19 pandemic put a halt on nightlife, many performers and musicians used their down-time to reinvent and evolve. As the world moves into a new era, Josh Jams wanted a new logo and brand identity system that moves away from the dark, gritty club aesthetic and into maximalist technicolor cartoon joy.
Inspired by the vintage MTV logos, the Josh Jams brand identity embraces color and pattern while using a simple and highly recognizable base to ground the colorful chaos.
Stickers as a business card alternative.