Zen World Visual Identity Design

Minimal elements have been used to convey the concept of plants in the design of the Zen brand logo. This brand produces various products for vegetarians

To convey this concept, the simplest forms are used and a minimal logo is made, and color plays an important role in this logo and conveys the concept of the variety of plant products.

Original color palette ...

We have tried to choose colors with high energy and from the heart of nature to induce a sense of freshness and naturalness. Colors that convey a sense of vitality and nature in their composition

The design team was very sensitive in choosing the color of this brand

because the audience of this brand is very special and people who care a lot about their food naturally also pay attention to the color and design of the products.

Logo Badg ...

The definition of Ugo Badge is very useful in various applications. In cases where there is a need for a frame around the logo, or there is no suitable background for the logo, or even the logo should attract more attention.

Only the badge logo is practical and very useful.

Primary font - Bree Serif

Designed by TypeTogetherThis friendly upright italic is the serif cousin of TypeTogether's award winning family Bree. Designed by Veronika Burian and José Scaglione, Bree was

originally released in 2008 and became an immediate success because of its originality, charming appearance and versatility.

Brand Font - Poppins

Designed by Indian Type Foundry, Jonny PinhornGeometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre.

Logo Misuses Avoid

When using the logo, the use of non-standard versions is not allowed and it is necessary not to use these versions in the logo. Here are some examples of non-standard logos.