Folo: Car Hailing App- Empowering Drivers and Passengers
Problem
High fixed percentage charges by ride-hailing companies cause issues for both drivers and passengers. Drivers have limited control over pricing, and passengers experience ride rejections due to costs.
Solution
Folo, a ride-hailing app, gives drivers the freedom to set their own prices per kilometer, ensuring they keep 100% of their earnings. Passengers can choose from various pricing options and benefit from subscription plans.
Design Process
The journey began with thorough research involving ride-hail drivers and passengers. Interviews and surveys identified pain points and insights. Prioritization led to agile development, with iterative testing for real-time feedback.
Result
Folo has revolutionized the ride-hailing industry, providing flexibility for drivers and affordable choices for passengers. A win-win for all.
Challenges
Folo faced hurdles like the high cost of using external APIs, especially in the complex transportation sector. Initial feature bloat was a problem until the team embraced a minimalistic MVP approach for cost optimization.
Learnings
Immersive fieldwork research is essential for transportation projects. Understanding user perspectives, optimizing features, embracing the MVP approach, and being mindful of cost efficiency is key to project success.
