Law Firm Website Redesign Design

The project entailed a complete overhaul of Houghton Harper’s existing website to better reflect the firm's values, expertise, and professionalism. The goal was to create a user-friendly, aesthetically pleasing, and SEO-optimized online platform.

The previous website was outdated, lacked mobile responsiveness, and did not effectively communicate the firm’s wide range of legal services. The client sought a modern design that would appeal to a diverse clientele and improve online visibility.

Solution:

Research & Discovery: Conducted extensive research to understand the law firm’s target audience, competitors, and industry standards. The insights gathered were instrumental in shaping the design strategy.
Design Phase: Utilized a clean, modern design with a professional color palette to evoke trust and competence. Designed custom pages for different law practice areas to provide a visual representation of services offered.
Development & Optimization: Ensured a mobile-responsive design and optimized the website for SEO to improve search engine rankings. Implemented a CMS for easy content updates.
User Experience (UX): Simplified the navigation and included clear call-to-action buttons to enhance user engagement and lead generation.
Content Strategy: Worked closely with the law firm to develop compelling, SEO-friendly content that accurately represents the firm’s expertise and values.

Results

This project not only improved Houghton Harper’s online presence but also provided a platform that resonates well with the target audience. The collaborative effort between the client and I ensured a successful project completion that met the objectives set out at the onset.