Equalnox Clothing was established in 2011 by creative director Jordan Daniels. Intended as a visual love story to his grandparents, Daniels tells stories with fabric that are rooted in duality. Named after the spring and summer equinoxes, Equalnox represents a middle ground between polarity—a repetitive theme in the brand’s DNA.

Equalnox Clothing gradually evolved from screen-print shirts to cut-and -sew pieces of contemporary streetwear. The release of novel collections, like Death to Average, Greed and Pride, changed the landscape of fashion locally and soon broadened to an international market. In 2015, the brand showcased their capsule collection Darkest Corner in a major New York City fashion show.

Nearly a decade after the brand’s inception, Equalnox has been featured in GQ, Esquire and other renowned media outlets. Their reach expands far beyond clothing and into lifestyle pieces, accessories and most recently, print publications. Equalnox Magazine is a contemporary coffee table publication and online blog designed to give readers a written and visual representation of the brand.

Generation Collection (2021)