Silver Cup Coffee
đ Silver Cup is a new coffee shop concept set to open In Hilton Head, South Carolina. Not only is this going to be the Islandâs first quality cup of coffee, but itâs going to come with a hell of a brand experience. A sort of microcosm of southern culture. Particularly horse racing and the âcountry clubâ aesthetic.
That sort of âhigh societyâ culture is exactly what Silver Cup intends to capture in their brand expression. But right when you think Silver Cup is adopting a stereotypical, old-school, highfalutin point of view, we want to turn that idea on its head. We want our polished look to be offset by a certain level of âself-awarenessâ. Itâs a little like walking into a black tie event wearing a tuxedo t-shirt.
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Posted on
Oct 22, 2023
More by Jim Kennelly View profile
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