Leinie's Oktoberfest

I finally got around to photographing a bit of my work, so there will be a bunch of cases coming up along with a new website, since my current one is a crappy college portfolio.

For now, here is the Oktoberfest poster for the Leinenkugel Brewing Company out of Chippewa Falls, WI. I had a blast working on this, helping to position the large scale production brewery as more of a unique craft brewery. And drawing hops is always a good thing I suppose. These were printed by the every talented Ambient Inks- getting some killer cutting edge registration that I have seldom seen from poster printing.

Here is the project up on Behance for now:
https://www.behance.net/gallery/30237061/Leinenkugels-Oktoberfest

Matt Erickson
Thoughtful Brand Identity design, Packaging & Illustration
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