Web Design: Angel Dust Music
Angel Dust Music - Elevating the Online Presence for a Female Artist from Cleveland
Project Overview
This UX case study delves into the journey of enhancing the online presence of Angel Dust Music, an independent female artist based in Cleveland. The project aims to revamp her digital platform to better connect with fans and promote her music.
The Client
Angel Dust, a talented musician and artist, is a rising star in the music industry. She is known for her unique style and soulful music, and her online presence plays a crucial role in connecting with her fan base.
The Problem
Angel Dust Music recognizes that her current online presence is not effectively engaging fans. The website and social media channels lack a cohesive and user-friendly design, resulting in missed opportunities for fan interaction and promotion.
The Goal
The primary objective of this case study is to transform Angel Dust Music's digital platform into an engaging and user-friendly space. The artist aims to enhance her connection with fans, increase music promotion, and ultimately boost her online presence.
Understanding the User
User Research
To understand Angel Dust's audience effectively, we will conduct thorough research, including surveys, interviews with fans, and a comprehensive analysis of fan feedback and engagement data.
Summary
Angel Dust's fans are a diverse group, with varying ages and musical tastes. They are passionate about her music and are looking for an easy and engaging way to connect with her and stay updated on her latest releases and events.
Pain Point
The primary pain point is the disjointed online presence, making it difficult for fans to interact, find information, and stay engaged with Angel Dust Music.
Problem Statements and User Journey Map
Problem Statements
Fans struggle to connect with Angel Dust Music, find her music, and stay updated on events.
The current web and social media interfaces lack a cohesive design, leading to usability issues.
User Journey Map
To address the problem statements, we will map out the fan journey from discovering Angel Dust's music to staying engaged and purchasing her content. We will identify pain points and areas for improvement in this process.
UX Structure
The UX structure will include a redesigned website and social media presence with a cohesive and engaging design, easy access to music, news, and interaction features.
The Impact and Key Learnings
Upon project completion, we anticipate a positive impact on Angel Dust Music's online presence and fan engagement. The revamped digital platform should lead to enhanced fan interaction, increased music promotion, and a stronger online presence for the artist.
Key learnings from this case study include the significance of aligning design with the artist's unique brand, creating engaging social media interfaces, and the power of UX improvements to boost fan interaction and artistic success.