Nummy Pumpkin Beer Label

According to local legend, the ghost of Algonquin tribal chief King Nummy haunts the passage from the mainland to Hereford Inlet, which he and his people traveled over four centuries ago. This same path was a popular route for bootleggers during Prohibition, who hung bed sheets in the windows of shoreline shacks to mimic the mysterious spirits of yore; a ploy to deter any superstitious gumshoe. Relive our indigenous spooky tale through the scene masterfully depicted by artist Russ Simmons.

Label illustration designed for Mudhen Brewing in Wildwood, NJ.

Spooky illustration of haunted trees, crows and pumpkin patch illustrated in pen and ink.
Pen and ink illustration of twisted trees, spooky landscape drawn in pen and ink.
Beer can label design for Mudhen Brewing Company in WIldwood NJ

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Jen Borror | Hoot Design Studio
Visually telling a story with custom illustration.

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