In designing the SS24 collection for boys' wear, I embarked on a journey fueled by meticulous market research. This exploration allowed me to understand the evolving preferences and demands of our young gentlemen and their families.

Inspired by classic linen tones and infused with contemporary trends, the collection features a refreshing blend of traditional and modern. From timeless linen shades to on-trend hues like lilac and captivating prints like pale grey check, each piece is a manifestation of originality and style.

The insights gathered through market research played a pivotal role in shaping this collection, ensuring that it not only meets but exceeds the expectations of our discerning customers.

The design process of my linen collection for SS24 was a labor of love. Hand drawing the initial designs was a deliberate choice, as it allowed me to infuse each sketch with a unique personality and narrative. This tactile approach helped me convey the precise mood and vibe I envisioned for the collection.

My designs were a direct reflection of the insights gained from comprehensive market research, ensuring that I met the evolving needs and preferences of our discerning customers. By presenting a diverse range of hand-drawn designs, I aimed to capture the essence of our target audience and invite them to be a part of the creative journey.

This process helped ensure that the final collection was not only fashionable but also authentic, reflecting a genuine connection with the market. In essence, the design process of the SS24 linen collection was a harmonious blend of artistic expression and market-driven insight.

The presentation phase was a critical juncture where I sought feedback and honed in on the designs that resonated most with our audience. It allowed me to narrow down the selection and decide which designs would move forward into the sampling phase.

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This process helped ensure that the final collection was not only fashionable but also authentic, reflecting a genuine connection with the market. In essence, the design process of the SS24 linen collection was a harmonious blend of artistic expression and market-driven insight.

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