Project Goals

👉 Improve user engagement and retention

👉 Streamline account creation and management

👉 Enhance personalization and customization options

👉 Boost customer loyalty through a user-friendly platform

👉 Mobile first approach

Design Strategy

To address the identified issues and achieve the project goals, we crafted a comprehensive design strategy. This strategy included:

👉 Redesigning the user interface with a focus on simplicity and clarity

👉 Implementing a mobile-responsive design

👉 Enhancing personalization through tailored product recommendations

👉 Simplifying the account creation process

Design Process

I began the redesign process with wireframes and prototypes to visualize the new customer account system. I integrated NIVEA's brand elements, colors, and typography to maintain brand consistency.

Key design features included:

👉An intuitive dashboard presenting personalized product recommendations

👉 An easy-to-use account creation and management system

👉 Seamless integration of NIVEA's loyalty program

👉 Responsive design for a seamless mobile experience

Conclusion

The Customer Account Redesign project was a significant success. By prioritizing user experience, mobile responsiveness, and personalization, we transformed the customer engagement journey. The project achieved its goals of improving user engagement, retention, and loyalty, making it a testament to the power of thoughtful design and user-centric strategies.

NIVEA now boasts a modern, intuitive customer account system that is more aligned with its brand values and customer needs. This case study serves as a reminder that user-centric design can revitalize even the most established brands in the digital age. 🚀