ON logo

It's been a long time since I made a logo, but my company needed an update to its identity that spoke to a larger audience.

This logo is for a company that makes a platform to build chatbots. The previous logo was focused on sports. It was time to grow up, look professional, and speak to more industries. I had a week to do the rebrand. Here were the asks:

• It needed to incorporate some element of the original logo

• It needed to communicate the idea of a platform

• It needed to look enterprise

• It needed to include the concept of light

I led this project along with 2 other designers. I am amazed at what we made in the short time we had.

Fun fact: When you have a short time to do something, and you are working on with full intensity, you continue to work on it in your dreams. That definitely happened with this project.