Billboard & Logo - Tex Mex restauraunt

The folks at Tapa Tora wanted to display a Billboard outside their soon-to-be-open Tex-Mex restaurant located inside a Shopping Mall. The objective was to create a vibrant billboard that generates excitement and interest among passersby and conveys the restaurant's cuisine and atmosphere through the design.

Design Goals

• The Bold and vibrant design stands out and immediately captures the attention of the foot traffic.

• The use of Red, Green, and Yellow along with food illustrations evokes a sense of Mexican culture and cuisine.

• The logo typography is large and Bold which makes it easily legible from afar.

• There is a clear call to action that encourages people to come back to the restaurant when it opens.