Labelling boxes for alibaba.com
Our first system for an Asian client, playing globally: a portal where dynamic characters and playful shapes explore endless possibilities.
The project kicked off by exploring multiple art direction routes, inspired by Alibaba.com's Window and Globe branding elements. We embraced outlines, dynamic poses, and the concept of a portal, creating a visual language.
More on illo.tv/alibaba
Credits — Creative Direction @ile_no & @rawcedine + Illustration Lead @zofiabuti + Animation Leads @davecubitt + Illustration @lalemme + Animation @riccardo.motion + Producer @ani.karmn, @kenglamazon & Republic Studio + Portfolio Sound Design @rocketaudiostudio + Portfolio @ciofanadrago
2d
alibaba
animation
box
character
delivery
gif
hand
illo
illustration
loop
motion
motion graphics
orange
pack
rotation
shapes
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Posted on
Oct 11, 2023
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