Tide business banking

This one has been under wraps for a while but I'm super excited to share. At the beginning of 2022, while working with the incredible team @wreelagency I led the UI design, interaction design and look and feel for the new Tide website.

Tide is a business financial platform and the leading provider of digital business banking services in the UK, helping small businesses grow with simple business banking. 🏦📈The new brand uses the shape of the card to create a portal that gives you a glimpse into some of the businesses they help. As you can see we ran with that.

The site is bold, unique and really human, making tide feel more personal. Using lots of interaction design brings the images to life and makes them enjoyable to explore.

Loads more to share, leave some love.