Building a brand identity for Oxford researchers

Context

The Researcher Hub at the University of Oxford serves as a support hub for all fixed-term researchers at the university.

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Problem

Switching from the familiar to the new is tough, especially when users are attached to an old logo. They wanted a streamlined process to involve everyone in creating a broadly appealing brand.

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Solution

Implemented asynchronous participatory design, enabling contributors to engage in brand development at their own pace, fostering flexibility and inclusivity