Food Truck Branding: Smoothee Operator

Created with Adobe Illustrator.

I worked with Smoothee Operator, a smoothie food truck who created their brand around a play on the classic 80s hit “Smooth Operator” and a “funky” brand image.

I helped boost the brands DNA by helping them with marketing collateral such as creating trendy names for smoothies (including “Let that Mango” and “This Is My Jam”), created vinyl wrap graphics with functional placement in mind, and assisting printed items including stickers and menus.