Rewards - Brie Carousel

I was asked to come up with some new ideas for some grocery shopping Carousels. During a brainstorm with a copywriter I had the idea to use an altered version of Lionel Richie's song lyric "Hello... is it Brie you're looking for?"

Everyone at WooliesX loved the idea. When it was live on Facebook, the interaction rates increased by over 50%.

Here is another one from the same brainstorming session...