Travel Ticket Booking Conversion Landing Page: A Case Study
Research and Brand Immersion
Conducted thorough research on Wakanow, a prominent travel brand, to understand their visual identity, including colors, typography, and visual language.
Immersed myself in Wakanow's brand to capture their essence and design patterns.
Goal Definition
Established the primary goal of the landing page: To drive conversions through promo codes and coupons, incentivizing customers to take action.
Prioritizing Key Sections
Structured the landing page with distinct sections, beginning with the "Hero" section. This section allows users to book flight tickets and request coupons for discounts, ensuring immediate engagement with the promotion.
Highlighting Hot Deals
Featured Wakanow's "Hot Deals," which offer significant discounts on specific packages and locations. The focus here is on showcasing the value of the promotions.
Building Trust with Testimonials
Included a "Testimonial" section where customers share their positive experiences with promo codes and coupons. Testimonials reinforce trust and encourage brand loyalty.
Encouraging Engagement with Footer
Designed a footer that houses essential company information, chat support for customer inquiries, and a newsletter subscription form. This encourages customer engagement and keeps them informed about future promotions.
Minimalistic and Intriguing Design
Followed a minimalistic design approach, keeping the layout clean and uncluttered.
Leveraged Wakanow's brand elements, such as color schemes and typography, to maintain brand consistency.
Ensured a straightforward user experience with intuitive navigation and clear calls to action.
Conclusion
The resulting landing page is a seamless blend of Wakanow's brand identity and a user-centered design approach.
It serves as a strategic tool to achieve the primary goal of increasing conversions through promo codes and coupons.
The design prioritizes simplicity and clarity while intriguing users with the value of the offered promotions.
Figma Design Link
Prototype Link
Contact
https://www.linkedin.com/in/olawalemorenikeji