Landing Page BOwork
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Landing page for filling your #UIDesign day
Background
BOwork is a company that provides services for businesses in the fields of administrative planning, compliance, and investment management. They want to create a website that makes potential customers feel comfortable with a minimalist and simple design. Their hope is that these potential customers will be interested and sign up to become members based on the information provided through their website.
BOwork has a tagline, "Effortless 401(k) Great Price," which they want to display on their homepage, along with showcasing their subscribing clients to increase awareness among potential customers.
Keywords
- Tagline
- Awareness
- Minimalist
- Informative
- Simple
- Registration Action
Decision Making
Here, I felt challenged to create a website page for BOwork. After reading the background and determining the keywords to be achieved, the first thing I did was create a wireframe for the website layout. I decided to place the logo icon in the upper left corner to facilitate readability, as people generally read from left to right.
Next, I placed the tagline in a large size to attract the attention of potential customers visiting the BOwork website. In addition to the tagline, I added information about the services provided by BOwork so that visitors can quickly understand the information on this page.
After seeing the tagline, potential customers are indirectly guided to the right and see the action to register. From this point, potential customers receive information that this is a registration page, and there is contact information that can be reached at the top.
I applied the Z-pattern theory for users to read information, so I placed the clients who work with BOwork at the beginning. This helps address any doubts potential customers may have and leads them towards registration.
At the bottom of the page, I provided concise information about the services offered and added the benefits of using BOwork's product services.
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