Brand Guideline

Le Pour is a luxury clothing brand that offers high-quality and stylish apparel for men and women. The brand’s name means “the pour” in French, which reflects its elegant and sophisticated design philosophy. Le Pour’s brand guideline is a document that defines the visual identity and communication style of the brand, and provides rules and best practices for using its logo, colors, fonts, images, and tone of voice. Here are some key points from the brand guideline:

Logo: The logo of Le Pour consists of a stylized letter “L” with a curved line that resembles a pouring liquid. The logo symbolizes the fluidity and grace of the brand’s products, as well as its creativity and innovation. The logo can be used in different variations, such as black, white, or gold, depending on the background color and the context. The logo should always have enough clear space around it, and should not be distorted, rotated, or modified in any way.

Tone of voice: The brand’s tone of voice is how it communicates with its customers and stakeholders. The tone of voice should be consistent and coherent across all channels and platforms, such as websites, social media, advertisements, emails, etc. The tone of voice should be friendly, respectful, informative, and engaging. The tone of voice should also reflect the brand’s personality and values, such as creativity, innovation, quality, and excellence. The tone of voice should not be rude, arrogant, boring, or misleading.