Telstra - Pre-Paid Bonus Data

These type-only Facebook and Instagram ads offered up an opportunity to bring some playful animation to each message in a unique way.

The Facebook version is below...

About the animation.

For the word "data" I used a Character Offset Animator to achieve the randomiser effect. For the word "streaming" I used a Position Animator with the Range Selector. The word "gaming" was pixelated using the Mosaic effect. "Scrolling" was done using a mask and some standard position keyframes with motion blur switched on. The word "fun" was made using Position Animators with the Range Selector.

The "Animators" in AE are really a godsend for getting great motion like this quickly. The Instagram Story version is here...