Hamm's Beer x Cadence Collaboration

These illustrations were for a collaboration between Cadence and Hamm’s Beer LLC. A line of apparel and accessories was designed around the iconic Hamm’s Beer branding and Bear character. The main graphic was an illustration of the bear on a bike, serving cold Hamm’s beers. The background included the 3 trees from Hamm’s branding and a trail leading from the mountains. The secondary graphic was a lockup of the bears head coupled with Hamm’s logotype, used as a front print for the apparel. Cadence is a cycling lifestyle apparel company.