Lee Seidenberg Photography

Logo redesign for a photography studio specializing in hi-end headshots.

The client, Lee, felt the brand’s existing logo was too plain to promote memorability and showcase the brand’s unique personality.

He envisioned a hand-drawn design with a biker-esque vibe that is edgy, but approachable.

I created a hand-drawn wordmark that incorporates a lightning bolt in a subtle way. The overall feel is bold and masculine, but still down-to-earth and professional.

What do you think about this logo redesign?

💬 I’m all ears! Let’s chat in the comments!