Finding jeans that fit: An E-commerce Mobile App

This is the challenge:

Shopping for jeans and other form-fitting apparel online could be time-consuming and frustrating. It's hard to compare between different styles, and it's hard to know for sure how they will fit. It's a disappointing experience when you have to return an item that doesn't fit quite right. How can you help customers select the style of jeans that they’re looking for in the right size?

Features added to improve the experience for users:

I researched to understand some users' shopping experiences and the major problems they have while shopping for jeans. From the research, we brainstormed possible solutions.

-Body shape - This will help narrow the search and pick a model that will show what the jeans they pick will look like when they wear them.

Leg Length- From the research insights, we added a feature that lets users choose their legs.

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