Highline Beta Key Visuals

When do you need to refresh your Key Visuals?

One of the reasons might be entering a new stage of development: you need to move on, and the original branding system doesn’t have enough visual material to reflect changes. For example, in the Highline Beta case, we used 3D illustrations to strengthen visual communication. We utilized the visuals to show the company’s values — Partnership, Transparency, Ownership, Grit, and Adaptability and reflect the nature of the Highline Beta business, i.e., helping their corporate clients be innovative.