Byte: Email Design System

Byte provides at-home, invisible teeth aligners delivered directly to your door.

Byte approached Houston with a request to audit its email engagement funnel and to propose solutions that would position the Byte team to create and test new emails quickly. Byte also needed a flexible and modular email design system that could be used to create new emails while maintaining design and brand integrity.

Houston completed a comprehensive audit of Byte’s email designs, segmentation, & user journey map to identify gaps in engagement and new opportunities. We then designed and built a design system and style guide from the ground up to support 60+ base templates with flexible components and variants, in addition to delivering the HTML/CSS for the new component library to aid in new template creation.