Gradient I Research, Branding & Web Design💼

The masterminds behind Gradient, iVantage INC, constitute a distinguished collective with expertise in top-tier portfolio management and streamlined mortgage services. Their mission was threefold: to fashion a user-friendly platform for clients to effortlessly oversee their assets with expert guidance. to create an engaging website to attract potential clients and a tailored brand identity that resonates seamlessly with the target audience.

Enter Gradient—an all-encompassing hub that brings together facility management, property management, legal services, brokerage, and valuation services. This seamless integration is powered by cutting-edge technology, elevating client interaction and offering transparent portfolio management. In the end, I successfully crafted a sleek and functional website, accompanied by a web application featuring a carefully curated suite of essential tools.

My primary focus was on ensuring a user-friendly experience, employing a minimalist design and a grounded colour palette to promote simplicity and clarity. Moreover, I meticulously developed a brand identity, drawing insights from market analysis and extensive research to ensure it harmonizes seamlessly with the preferences and needs of the target audience.

For the full case study, please click here.

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