Alphamark™ Identity Explorations

A view at the identity explorations we did for the rebrand of our studio.

Project Description:

By blending the elegant Neo Grotesk aesthetic with dynamic pixelated style, we aimed to communicate the binary position of our studio that lives between the synergy of design and technology. We also designed a website that focuses on presenting our design capabilities through well-constructed case studies while showcasing the value we can provide as a boutique design studio through our service pages. To achieve a consistent visual hierarchy, the Alphamark™ website was designed using only 4 columns grid system and vertical rhythm always divisible by 4. To contrast the ‘raw’ approach in the layout we introduced subtle animations and interactions to create deeper engagement.

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