Project Background:

The 'AMIHARA' project unfolds within the realm of designer clothing, catering exclusively to women. At its heart lies a unique fusion of the client's name, Ami Thakkar, and her deep admiration for elephants. The brand derives its name, 'AMIHARA,' from this merger, with 'HARA' signifying 'elephant' in Hindi.

'AMIHARA' embodies the virtues of strength, grace, and cultural significance, serving as a testament to the intersection of personal identity and cultural symbolism.

Full Project: Behance

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