Fellow Kettle E-Commerce Concept

Here is a concept for an e-commerce page I designed for Fellow and their electric kettle.

The kettle itself is elegantly crafted and the shape of the product is particularly sexy. It displays beautifully in the kitchen and whenever I've seen it in-store, however the website struggles to capture its presence.

I leaned into the product's minimal design and it's matte black appearance, as my inspiration for what I wish was served to users interested in adding this piece to their coffee counter.