Leviathan Visual Identity

We are thrilled to be working with Leviathan Productions, an independent production company with a focus on telling Jewish stories through television and film. We have been working with the company’s founders, veteran film producer Ben Cosgrove and bestselling author Josh Foer, to create a visual identity system for Leviathan that includes a logo system, typography selections, color system, and photography direction.

The logo that was ultimately selected, which we internally titled “Wave,” is designed to convey the company’s roots and mission. “Leviathan” is a mythical sea serpent that appears several times in the Hebrew Bible, representing strength, mystery, and the profound power of legend. We incorporated this symbolism into the logo with the curls of a wave, calling an image of the sea to mind. The logo mark is also a modern take on the historically ornate, oversized drop cap letters you find at the beginning of a story, as Leviathan is creating a new chapter in Jewish storytelling.

Here’s what Leviathan said about the process:

“The team at Pono delivered materials for us that greatly exceeded our expectations. Lisa, Lauren and Paul asked probing and thoughtful questions, and carefully listened to our often ambiguous answers. The resulting logo and brand identity they created for us perfectly expresses the unique qualities of our company. It’s beautiful, elegant and powerful. We plan to continue our relationship with Pono, and collaborate with them on many more projects.”

—Ben Cosgrove

CEO, Leviathan

We are proud to use visual design to enhance the stories Leviathan will tell and look forward to growing our partnership!

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