Usually, the collaboration or round table discussions among doctors and sales representatives are boring.

Description:

The synergy of Game Development has revolutionized our approach to doctor-sales representative collaboration during round table discussions (RTD).

No longer are these meetings dull and uninspiring; instead, they've become dynamic and interactive. By introducing engaging quizzes and rewards, we've managed to captivate the attention of professionals in the medical field. With approximately 5000 doctors attending from various regions, our sessions are now an exciting blend of knowledge-sharing and fun, all thanks to the infusion of Game Development.

Challenge

Abbott has always played a vital role in scientific knowledge and practices in medicine. Being the largest healthcare institute, Abbott constantly strives to engage doctors and bring out the best in the industry.

However, this time, it was a bit challenging as the activities carried out were turning out to be boring with poor results. This was a challenging phase for the company. To gather doctors at a single table for discussions while getting them engaged wasn't going so great.

The main challenge was to ease the engagement among sales representatives and doctors from the fields of Pain, Gastro, and CNS. Every day, these representatives struggle with having doctors sit around and talk. They were now looking for a solution to reduce the awkwardness and increase engagement.

Solution

We aced up the game by introducing the fun game. We brought the idea to develop a platform for both Abbott’s main management and sales representatives.

However, this time, it was a bit challenging as the activities carried out were turning out to be boring with poor results. This was a challenging phase for the company. To gather doctors at a single table for discussions while getting them engaged wasn't going so great.

The main challenge was to ease the engagement among sales representatives and doctors from the fields of Pain, Gastro, and CNS. Every day, these representatives struggle with having doctors sit around and talk.