TCB Composite: Rebranding, Web Design & Marketing Collateral
TCB Composites, a renowned manufacturer of composite bulkheads and spinners for small aircraft, expressed a need for a complete rebranding, seeking a more readable and simplistic update to their existing logo while retaining the recognizable look and colors. The rebranding exercise also included the design of a new website to facilitate product sales and the creation of a range of promotional materials such as a large tradeshow banner, a bi-fold brochure, and a product catalog.
Objectives
To refresh and modernize the TCB Composites brand by refining the logo for enhanced readability and simplicity, while maintaining brand continuity with the original colors and aesthetics.
To create a user-friendly, intuitive, and aesthetically pleasing website that serves as both an informational and a sales platform for their composite products.
To design cohesive and attention-grabbing promotional materials including a tradeshow banner, brochure, and catalog to enhance brand presence and facilitate product knowledge dissemination at events and sales meetings.
The Logo
The redesigned logo maintains the essence of the original, with enhanced readability and a more streamlined appearance. The color palette remains similair to the established brand colors, ensuring brand recognizability and continuity. The modernized typography and refined graphical elements contribute to a logo that is more adaptable and visually balanced, optimizing it for diverse applications from digital to print.
Website Design
The newly designed website serves as a seamless platform where users can explore and purchase TCB Composites’ range of products. With a focus on user experience, the site features intuitive navigation, clear product descriptions, and high-quality images. The color scheme and design elements are aligned with the refreshed brand identity, creating a cohesive digital presence. Each product page is enriched with essential details and specifications, catering to both novice buyers and seasoned professionals in the field of small aircraft.
Marketing Collateral
Tradeshow Banner: A large, visually striking banner was designed to capture attention at industry events, with a clear emphasis on the brand’s refined identity and its core offerings.
Bi-fold Brochure: The brochure combines compelling visuals with concise, informative content to give potential clients a quick yet comprehensive overview of TCB Composites and its products.
Product Catalog: Detailed and well-organized, the catalog provides in-depth information on each product, including specifications, applications, and pricing, serving as a valuable resource for prospective buyers.
Typography & Color Palette
The typography chosen for the rebrand is modern and highly legible, ensuring brand messages are communicated effectively across all mediums. The color palette remains true to the brand’s roots, using the colors similar to the original pallet in a refreshed and balanced manner to evoke a sense of reliability and innovation.
Results
The rebranding has successfully breathed new life into TCB Composites' brand image. The updated logo and cohesive branding elements, coupled with the well-crafted website and promotional materials, not only reinforce the brand’s identity but also elevate its professional appearance. The client expressed immense satisfaction with the revitalized brand presence and the streamlined, effective website that aligns perfectly with their market positioning and business goals. The impactful marketing collateral created is poised to enhance TCB Composites' visibility and appeal at industry events and in client interactions.