ArmorUp: Visual Identity System, Branding for a Fitness Club

Sketchy Digital collaborated with ArmorUp to develop a powerful visual identity system that is visually compelling and purpose-driven. The design captures the essence of strength, motivation, and authenticity. This brand identity project exudes resilience and empowerment by incorporating dynamic typography, a captivating color scheme, and striking visuals. The result is a cohesive, impactful design language that resonates with the fitness community.

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