A/B testing for enterprise software

Sequencing tests from "As is" to proposed "To be"

Collaborated with the growth and engineering teams to propose a sequence of A/B tests to increase conversion traffic from Terraform, Vault, and Consul websites to HashiCorp Cloud Platform.

As is

To be

• Simplified alert banner

• Reduced main navigation link count

• Aligned primary and secondary calls-to-action

• Suggested copy edits for headline, body, and call-to-action copy

• Subdued branding patterns

• Added click trigger text below button to promote $50 credit offer.

Responsibilities

• UX Strategy

• Collaboration with growth and engineering stakeholders

• Visual design

• Content design