Empowering Women Through Cycle Knowledge - Femtech App Design

Shero is a thoughtfully designed menstrual cycle tracker made for women seeking deeper insights into their reproductive health.

The core focus was crafting a seamless user experience for inputting and tracking period data. Key design elements include:

✔ A clean, uncluttered interface with calming, feminine aesthetics using soft pinks and purples. This creates an approachable look and feel.

✔ Prominent action buttons on the tracking screen for easily logging cycle details each day. Icons indicate period status - light, medium or heavy flow.

✔ An overview dashboard surfaces insights and trends at a glance. Visualizations include cycle length averages, mood patterns and more.

✔ Customizable reminders help users stick to tracking and stay prepared. Notifications can be set for taking supplements, upcoming periods or fertility windows.

✔ User testing was conducted to refine the app flows. Feedback helped simplify the tracking process and data entry further.

Overall, Shero aims to provide a straightforward, engaging solution for women to better understand their body's cycles.

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