Brand, Visual Identity and Collateral - Barber and Hair
At the beginning of 2020, we were responsible for developing the visual identity of The Cut Barbearia. This new brand would be the more sophisticated arm and for a more demanding clientele of the existing The Cut Factory, a barbershop already established in the Espírito Santo market with some units in Espírito Santo.
We chose to develop a typographic brand, developed from interventions in the Playfair type, which has soft designs, with classic inspirations, but modern endings. For the tagline, we used the Robinson type, which is more robust and has dry cuts.
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