UI and Payment Journey on Lazada App
Hello All!
This is my first case study that originates from the bootcamp I attended. I created this case study from late July 2023 to August 8, 2023, with a short timeframe, but I faced time constraints as I also work full-time and had limited availability, and there were only a few team members.
The reason I chose Lazada as the subject for this case study is because this e-commerce application is one of the biggest spenders (on promotions, advertisements, and so on), yet strangely, its users do not stay loyal or only engage during promotional events. I asked my college cohort group and my class group about the Lazada application, specifically regarding payments. Most of their responses expressed difficulties in using the Lazada mobile application, especially in the payment checkout journey. This is unfortunate because some of them find Lazada promotions more attractive than those of other marketplaces. Based on this background, I became interested in creating a UI/UX case study on the Lazada Mobile App within a short timeframe.
Objective of the Case
The goal of this case study is to make the payment checkout journey on the Lazada mobile application more user-friendly, ensuring it is secure and doesn't confuse users during transactions.
Tools
1. Survey: Used to collect reviews and feedback on the payment checkout journey experience using the Lazada mobile application.
2. Interviews: Direct means of gathering reviews and feedback on the experience of using the Lazada application.
3. Playstore & Appstore: Used to collect reviews and feedback from Lazada users.
4. Figma: Application for designing and prototyping UI design.
5. Maze: Application for usability testing when the prototype is ready for testing.
Limitations
The design is based on data reliability and assumptions.
Usability testing results may not be optimal due to time and situational constraints.
The following is the design process I worked on, starting from user surveys, user interviews, affinity diagrams, user personas, low-fidelity to high-fidelity designs, and finally, usability testing, which I documented on Medium.
I welcome criticisms, suggestions, and feedback from readers so that I can improve and enhance my skills. It could also serve as input for Lazada in the future. You can convey them directly here or through my social media:
Thanks a lot All!!!