CoinCascade
CoinCascade:
Navigating Novices through the Crypto Universe
It's about making cryptocurrency not only accessible but also fascinating for those standing on the sidelines, eager to join but unsure where to start.
Problem Statement
New cryptocurrency users are deterred from trending apps due to significant knowledge barriers, caused by inadequate and inaccessible learning resources and guidelines. They need a clear, accessible entry point into cryptocurrency trading.
My Role
Despite originating as a course assignment, this project was a collaborative endeavor. I worked closely with a development-savvy team member, navigating a variety of challenges along the way.
My role required effective communication with different parties, iterative feedback incorporation, and constant refinement of the design.
Design Process & Insights
Step into the Shoes of Alex: A Cryptocurrency Novice in Need
Potential Solutions
→Solution 1: Guided Onboarding
Implement a comprehensive onboarding process upon first app launch, guiding users through the app's functionalities.
→Solution 2: Dual Interface Modes
Develop two interface modes: a simplified mode for beginners and a comprehensive mode for advanced users.
→Solution 3: Focus on New Users
Tailor the app specifically to new users by integrating a wealth of learning resources and establishing a community platform.
Design Decision: Solution 3
Solution 3 offers a strategic answer to the key user pain points, primarily knowledge barriers, with a sustainable solution that empowers users in cryptocurrency trading. The benefits are twofold:
✔️User Impact: Enhances user experience, stimulates engagement, and promotes retention. Creates a vibrant community, attracting more new users.
✔️Business Impact: Reduces customer service queries, leading to operational cost savings. Increases market share by attracting and retaining a growing user base.
Crypto Knowledge Hub
Designed with education at its core, CoinCascade simplifies your cryptocurrency journey with a bounty of bite-sized knowledge
Learning center in user spaces
Comprehensive materials available directly from the homepage
Contextual tips placed behind complex market figures
Digital Town Square
CoinCascade fosters a thriving community where learning and collaboration intermingle.
News hub delivering the latest happenings from the crypto world
Thought-sharing spaces for posting ideas and questions
Knowledge exchange forums to spark insightful discussions
Crypto Cosmos
CoinCascade is more than a cryptocurrency app, it's a gateway to the wider universe of digital assets.
Exploration of the intriguing world of NFTs
Discovery of the revolutionary realm of DeFi
Continuous expansion of knowledge and investment opportunities
User Test
→Selection of Test Subjects
Three individuals, each with distinct backgrounds, were engaged in our product testing phase.
Tester 1 - Novice: This tester aligns with the persona, Alex, representing newcomers to cryptocurrency trading. His feedback would validate whether the app is beginner-friendly and educational.
Tester 2 - Intermediate: This tester has some experience in cryptocurrency trading. He would help to see if the app can serve those with pre-existing knowledge.
Tester 3 - Tech-savvy: This tester is experienced in tech and app interfaces, and mainly helped to evaluate the app's functionality and usability.
→Feedback on issues
→Potential Improvements in the Future
Performance Optimization:
Including optimizing the code, reducing the size of the app, or improving the server infrastructure. It's important to test the app under various network conditions to ensure it performs well regardless of the user's internet speed.
Crash Resolution:
Including thorough debugging, updating libraries or dependencies, or improving error handling within the app.
Onboarding Experience Enhancement:
Add a series of tooltips highlighting key features and actions at the initial login. Not only would this improve user experience, but it could also drive user engagement by making the app's features more accessible.
Reflection & Takeaways
Reflecting on this project, I realize how my fascination with the crypto industry has been enriched and how those insights have honed my design capabilities. 🤩
The journey of transforming user needs into an accessible and effective product has underscored the importance of user-centricity, iterative refinement, and the delicate balance between simplicity and functionality.
This experience not only seals my commitment to the crypto industry but also equips me with practical skills and insights to create impactful user experiences in any future endeavor!